Where should you start with AI in your business?
Start with the work you repeat, not the technology.
You probably already know which tasks you dread seeing on your to-do list. Follow-ups, appointment changes, reporting and searching for information are familiar examples. Look across your business: where does work repeat, where do handovers stall and which decisions need better information? The value is not simply in choosing an AI tool. It comes from understanding the process, connecting suitable information and systems, and defining responsibilities, checks and exceptions. Assess how existing ChatGPT or Claude capabilities and supported connections could fit that design before considering custom software. Consider value, feasibility, data quality, risk and who should approve the result. Agree an itemised scope, testing and training, and a way to assess whether it helps. A manager-led workforce is one configurable possibility, not a requirement. Involve the people doing the work and learn from their feedback.